Tuesday, 18 March 2014

Helvetica Hamburgers

Hamburgers
Hamburgers
Hamburgers
Hamburgers

Hamburgers

After I walked away from the empty timetable stands I started to dredge my brain for information on the International Typographic Style origins. It was when I walked past the cafe that I remembered the communication between the creators of Helvetica, Eduard Hoffmann and Max Miedinger. When Miedinger was designing Helvetica (then called New Haas Grotesk) he would draw his revised designs for Hoffmann using the word 'Hamburgers' as this contained a good variety of letters. It was clear that I needed to go back and research the origins of Helvetica and of the International Typographic Style.